BP: branded environment


I think that the brand Lululemon communicates well in terms of design. Lululemon is an athletic apparel line but the brand focuses on more than just clothes. This brand is dedicated to health and well-being and wanting customers to be good people all around. This brand says their most powerful branding work happens around community. In the picture above to the right the consumer can see that the brand wants to connect people through fitness and health. This image is on all of the bags shoppers get when purchasing something. The actual logo itself is designed to be easily recognized and spread the brand name. This logo can be found on all of the apparel sold so anyone who wears this brand can spread the brand name. In terms of design I feel that the logo is well made because of its symmetry and simplicity. Its symmetry and simplicity makes it easy for this brand to communicate with people and therefor be a successful brand that consumers use.


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